Marketing and AI.
A specialist consultancy for businesses that know what they need built.
Search, content, ads, and competitive intelligence.
Research. Build. Measure. Adjust.
Most AI initiatives stall between prototype and production.
A prototype proves the idea under ideal conditions. Production introduces the variables it never accounted for: unpredictable inputs, concurrent users, cost ceilings, security requirements, and the question that determines trust — what happens when the model is wrong?
Hiring a full-time AI engineer to close that gap means $200k+ in salary and months of recruiting. We close it in weeks, with senior engineers who have done it before.
Four practice areas. One standard: production.
From marketing intelligence to AI systems — everything we ship is built to run under real conditions.
From brief to handover.
Scope
We define exactly what needs to be built, what success looks like, and what it costs — before any work begins.
Build
Senior engineers ship the system. Marketing pipelines, AI integrations, production deployments — whatever the engagement calls for.
Ship
We go live with full observability and a tested rollback strategy. No surprises.
Hand off
Complete documentation and knowledge transfer, so your team owns and operates the system.
Pyrphoros — the bearer of fire.
The gods kept fire for themselves. Prometheus disagreed. They called him πυρφόρος — fire-bearer.
You know what you need built. Building it isn't your business — it's ours.
Perspectives on marketing and AI.
Why most Claude prototypes never reach production
The demonstration succeeds, yet the system fails under real use. An examination of the gap most teams never scope for.
Evaluations: the difference between a demonstration and a product
Without a way to measure whether your AI is improving or regressing, every release is a guess. How we establish evaluation suites.
Fractional versus full-time: the real cost of an AI hire
A $200k salary, months of recruiting, and ramp time, weighed against senior engineering delivered in weeks.
Tell us what you need.
We take on a limited number of engagements at a time. Share a few details about what you're looking for and we'll respond within two business days.
- ◆ A complimentary 30-minute fit assessment
- ◆ A candid evaluation of what the engagement requires
- ◆ A fixed-scope proposal, should we be the right fit